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The Reasoning Voter Communication and Persuasion in Presidential Campaigns

by Samuel L. Popkin

  • ISBN: 9780226675442
  • ISBN10: 0226675440

The Reasoning Voter Communication and Persuasion in Presidential Campaigns

by Samuel L. Popkin

  • List Price: $41.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Univ of Chicago Pr
  • Publish date: 09/01/1991
  • ISBN: 9780226675442
  • ISBN10: 0226675440
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Description: Packer with examples from the presidential campaign trails, 'The Reasoning Voter' is an insider's look at campaigns, candidates, media, and voters. Veteran Political consultant and political scientist Samuel Popkin arrives at a new model of the way voters sort through commercials and sound bites to choose a candidate.
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