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  • ISBN: 9780029216057
  • ISBN10: 0029216052

The Rise and Fall of Strategic Planning Reconceiving Roles for Planning, Plans, Planners

by Henry Mintzberg

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 10/01/1993
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Description: In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the process that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron--that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.
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