The Rise and Fall of Strategic Planning Reconceiving Roles for Planning, Plans, Planners
- List Price: $35.00
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 10/01/1993
Description:
In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the process that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron--that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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