Description: Based on the philosophy of "inside out" investing -- knowing oneself, establishing personal goals, and investing accordingly -- The Sage Guide to Mutual Funds is the ultimate source of advice for successfully navigating the increasingly confusing yet opportunity-laden world of electronic investing in mutual funds. In clear, honest language, Stephen and Alan Cohn provide prospective investors with an easy-to-follow program that shows them how to get started. Defining the various types of mutual funds available, they offer time-tested techniques individuals can use to evaluate and choose the right funds for them, and explain how and when to buy and sell, and how to allocate assets. All online. This all-inclusive guide includes the latest techniques and knowledge available to the electronic investor -- how to research, chat, and use Internet forums for minimum loss and maximum return.

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