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The Salience of Marketing Stimuli an Incongruity-Salience Hypothesis on Consumer Awareness

by Gianluigi Guido

  • ISBN: 9780792373247
  • ISBN10: 0792373243

The Salience of Marketing Stimuli an Incongruity-Salience Hypothesis on Consumer Awareness

by Gianluigi Guido

  • List Price: $169.99
  • Binding: Hardcover
  • Publisher: Kluwer Academic Pub
  • Publish date: 04/01/2001
  • ISBN: 9780792373247
  • ISBN10: 0792373243
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Description: List of Figures. List of Tables. Preface. 1. Introduction to the Concept of Salience. 2. Review of Perception-Based Definitions of Salience. 3. A Model of Incongruity-Salience. 4. Consumer Awareness of Print Advertisements. Index.
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