The Salience of Marketing Stimuli an Incongruity-Salience Hypothesis on Consumer Awareness
- List Price: $169.99
- Binding: Hardcover
- Publisher: Kluwer Academic Pub
- Publish date: 04/01/2001
Description:
List of Figures. List of Tables. Preface. 1. Introduction to the Concept of Salience. 2. Review of Perception-Based Definitions of Salience. 3. A Model of Incongruity-Salience. 4. Consumer Awareness of Print Advertisements. Index.
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