Description: In a major breakthrough for the field of fund raising, Russ Alan Prince and Karen Maru File provide development professionals with the Seven Faces approach - a powerful new tool to enable them to maximize their effectiveness when approaching major donors for gifts. Using this framework, the authors identify and profile seven types of major donors and offer detailed strategies on how to approach them. The seven types - the Communitarian, the Devout, the Investor, the Socialite, the Altruist, the Repayer, and the Dynast - emerged from a detailed, comprehensive study of wealthy donors. The authors explain why each type requires a different strategy when approached for gifts, and show how fund-raising professionals can identify and understand the motivations of each type of donor to build successful and sustaining relationships with major donors.

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