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The Silverlake Project: Transformation at IBM

by Bauer, Roy A.

  • ISBN: 9780195067545
  • ISBN10: 0195067541

The Silverlake Project: Transformation at IBM

by Bauer, Roy A.

  • List Price: $30.00
  • Binding: Hardcover
  • Publisher: Oxford University Press
  • Publish date: 04/02/1992
  • ISBN: 9780195067545
  • ISBN10: 0195067541
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Description: This powerful narrative gives the inside story of one of the most successful computers in IBM history, the AS/400. The emphasis throughout is on a non-hierarchical, bottom-up idea flow that lets employees and customers influence product development. The 12 marketing principles revealed here are applicable to any size business in any industry. 25 linecuts.
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