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The Sociology of Taste

by Routledge

  • ISBN: 9780415132954
  • ISBN10: 0415132959

The Sociology of Taste

by Routledge

  • List Price: $72.95
  • Binding: Paperback
  • Publisher: Routledge
  • Publish date: 03/01/1997
  • ISBN: 9780415132954
  • ISBN10: 0415132959
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Description: The roles of fashion and taste are central to our understanding of the social dynamics of modern consumer cultures. The Sociology of Taste looks at the role of taste -- or the aesthetic reflection -- in society at large and in modern society in particular. Taking case studies from social life, such as eating and food culture, it illustrates the role of fashion in the formation of collective taste.

In this study on the aestheticization of social life, Jukka Gronow uses the insights of Veblen Simmel and Huizinga among others to show how fashion operates as a form of play, binding modern society together and allowing an equilibrium between the opposing forces of individualization and socialization. This books offers an analysis of the social mechanism of fashion and the role of the "community of taste" as it appears in social life.

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