The Truth About Yellow Pages
- List Price: $29.95
- Publisher: St. Lucie Press
- Publish date: 01/01/1997
Description:
Want to make the most of your advertising budget? Not sure about the role Yellow Pages advertising should play in your marketing efforts?
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Dispel the myths of Yellow Pages advertising from an insider's perspective in The Truth About Yellow Pages. Look into the future of directory marketing and why Yellow Pages will continue to be a major advertising medium. Learn how to capitalize on your ad once its been printed and evaluate your investment. Let the author explain discount buying and the variety of marketing plans available. Learn how to work with the sales representatives and assess the value they offer your business.
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