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The Ultimate Guide to Sports Marketing cover
  • ISBN: 9780071361248
  • ISBN10: 0071361243

The Ultimate Guide to Sports Marketing

by Stedman Graham

  • List Price: $38.00
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill
  • Publish date: 03/01/2001
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Description
An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing deals.
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