The Ultimate Guide to Sports Marketing
- List Price: $47.00
- Binding: Hardcover
- Edition: 2
- Publisher: McGraw-Hill Education
- Publish date: 03/01/2001
Description:
An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing deals.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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