With wireless services expected to reach more than 500 million subscribers worldwide in the next year, an understanding of the wireless application protocol (WAP) is increasingly vital for managers, sales, and marketing professionals in the telecommunications field. Coauthored by bestselling WAP author Steve Mann (Programming Applications with WAP), this book provides for the first time an introduction to WAP for non-technical readers. Coverage includes the history and development of WAP, its key technologies, how WAP applies to the enterprise, and a summary of current products and services. Readers will gain a clear understanding of how WAP will provide advanced functions for the next generation cell phones and handheld devices such as Palm.