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The Zen of Selling: the Way to Profit from Life's Everyday Lessons

by Adler, Stan

  • ISBN: 9780814404331
  • ISBN10: 0814404332

The Zen of Selling: the Way to Profit from Life's Everyday Lessons

by Adler, Stan

  • List Price: $16.95
  • Binding: Hardcover
  • Publisher: American Management Association
  • Publish date: 07/24/1998
  • ISBN: 9780814404331
  • ISBN10: 0814404332
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Description: For professional salespeople on the go, memorizing sales rules or wading through a "500-steps-to-success" manual is a poor way to learn. Salespeople know that nothing beats the impact of a real-life story.

Now, every important sales secret has been clarified and crystallized in this short, lively, and compelling collection of 17 stories. From handling harsh rejection to closing a tough sale, the stories use real-life contexts and fully developed characters to illustrate fundamental selling rules.

The truths that emerge in "the Zen of selling" are universal, cutting across the sales spectrum of products, industries, experiences, or styles. Both enlightening and entertaining, the book is ideal for experienced salespeople who want a quick, fun-to-read refresher and for newcomers seeking an innovative primer on the essentials of selling.

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