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The EMarketplace: Strategies for Success in B2B ECommerce

by RAISCH

  • ISBN: 9780071361231
  • ISBN10: 0071361235

The EMarketplace: Strategies for Success in B2B ECommerce

by RAISCH

  • List Price: $24.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/2002
  • ISBN: 9780071361231
  • ISBN10: 0071361235
used Add to Cart $7.30
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Description: One trillion dollars. That's what's at stake in the next few years in business-to-business e-commerce. Research shows that b-to-b spending will soar from $43 billion to over $1 trillion. Meanwhile, in the same span of time, business-to-consumer spending is expected to rise from $7.8 to only $108 billion. That's what's in the future for business-to-business electronic commerce, and companies like eSteel and PlasticsNet are already halfway there.

Look no further than this comprehensive guide from two of the most respected professionals in the b-to-b realm. In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze. Drawing from their experience at MarchFIRST, one of the leading Internet b-to-b strategy companies, the authors outline strategies for making your product known. Invaluable case studies of companies who've already taken the plunge help readers construct reliable methods and models of operation.

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