Thinking Out of the Box How to Market Your Company Into the Future
- List Price: $52.50
- Binding: Hardcover
- Edition: 1
- Publisher: John Wiley & Sons Inc
- Publish date: 03/01/1997
Description:
Exercises for getting away from the rut of "business as usual" and moving toward revolutionary ideas, innovation, and profit
Expand description
Thinking Out of the Box is a practical, informative, and entertaining guide to putting strategic marketing to work. It offers creative thinking exercises that allow managers to look at their businesses from the outside -- the way a consultant would. Any executive, middle manager, or business professional can benefit from this fast-paced book.
-- Arms marketers with self-tests and questionnaires that help spur creativity
-- Describes a 5-step plan that helps marketers create added value and hone their company's competitive edge using the latest business trends
-- Shows how to implement a strategic marketing plan throughout a company
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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