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Thinking Out of the Box How to Market Your Company Into the Future

by Kathy C. Yohalem

  • ISBN: 9780471139164
  • ISBN10: 0471139165

Thinking Out of the Box How to Market Your Company Into the Future

by Kathy C. Yohalem

  • List Price: $52.50
  • Binding: Hardcover
  • Edition: 1
  • Publisher: John Wiley & Sons Inc
  • Publish date: 03/01/1997
  • ISBN: 9780471139164
  • ISBN10: 0471139165
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Description: Exercises for getting away from the rut of "business as usual" and moving toward revolutionary ideas, innovation, and profit

Thinking Out of the Box is a practical, informative, and entertaining guide to putting strategic marketing to work. It offers creative thinking exercises that allow managers to look at their businesses from the outside -- the way a consultant would. Any executive, middle manager, or business professional can benefit from this fast-paced book.
-- Arms marketers with self-tests and questionnaires that help spur creativity
-- Describes a 5-step plan that helps marketers create added value and hone their company's competitive edge using the latest business trends
-- Shows how to implement a strategic marketing plan throughout a company

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