Description: 3 Clicks Away presents the collective experience of three distinguished Internet strategies, who have led eCommerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon and Casio. Intended to provide executives and managers with the solutions and tools they need to successfully launch and maintain ecommerce sites, 3 Clicks Away is a tactical guide that shows managers how to develop eCommerce strategy, revamp the organization so that it can support eCommerce initiatives, and manage these multi-disciplinary, complex projects. All of the issues are presented from the perspective of the business leader who asks: how can you effectively manage eCommerce in a rapidly changing, critical, technical and complex environment and create a site that is a profit center for your company? The first clue is in the title of this book: customers should never be more than 3 clicks away from the information they need.

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