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Total Global Strategy

by Yip, George S.

  • ISBN: 9780136089834
  • ISBN10: 0136089836

Total Global Strategy

by Yip, George S.

  • List Price: $110.00
  • Edition: 3
  • Publisher: Pearson
  • Publish date: 09/15/2011
  • ISBN: 9780136089834
  • ISBN10: 0136089836
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Description: Chapter 1: Understanding Global Strategy Chapter 2: Diagnosing Industry Globalization Potential Chapter 3: Building Global Market Participation Chapter 4: Designing Global Products and Services Chapter 5: Locating Global Activities Chapter 6: Creating Global Marketing Chapter 7: Making Global Competitive Moves Chapter 8: Building the Global Organization Chapter 9: Regional Strategy Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus Chapter 11: Conducting a Global Strategy Analysis Appendix: Worksheets for Evaluating Core Strategy
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