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Total Quality in Marketing

by William C. Johnson

  • ISBN: 9781884015137
  • ISBN10: 1884015131

Total Quality in Marketing

by William C. Johnson

  • List Price: $155.00
  • Binding: Hardcover
  • Publisher: CRC Pr I Llc
  • Publish date: 05/01/1995
  • ISBN: 9781884015137
  • ISBN10: 1884015131
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Description: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process -- preparing for a more highly competitive marketplace.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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