Tourism Marketing
- List Price: $40.99
- Binding: Paperback
- Edition: 01
- Publisher: Thomson Learning
- Publish date: 10/01/1997
Description:
This is a concise, engaging introduction to marketing within the context of the international tourism industry. Structured to be clear and uncomplicated, this book is an ideal first text on core marketing theory and practice. It takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by numerous cases, mini-cases, summaries, reflection points, questions and exercises.
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