Description: Now valued at $15 billion, the North American nursery/landscape industry has grown too massive financially to be served efficiently by a strictly cash market. An idea whose time has come, the newly formed Seattle Mercantile Exchange (SME) offers the nursery/landscape industry an ideal financing and risk management alternative. The SME provides a centralized market for trading forward contracts and options. The ability to secure inventory, hedge prices, or speculate on nursery stock is a practical alternative to purchasing inventory on the cash market. For nearly 200 years, agrarian industries have benefited from the opportunities created by commodity exchanges. Now nursery industry professionals can reap huge potential earnings from the market efficiencies created by the SME. Written by David R. Capasso, founder of the Seattle Merc, Trading on the Seattle Merc schools industry professionals in doing business on the SME. The first and only comprehensive guide to the SME, it functions both as a primer for readers with no prior knowledge of forward contracts and options trading and as an introduction to the Seattle Merc for experienced traders astute enough to recognize the vast potential of this exciting new arena. The author takes nursery professionals through a step-by-step, comprehensive guide to the workings of the Seattle Mercantile Exchange, option uses to improve inventory purchasing, and primary/secondary market trading. Trading on the Seattle Merc offers a thorough understanding of the forward market, how to limit inventory risk, and how to obtain economic gains never before possible. If you are a grower, wholesaler, garden center, landscape architect, landscape or generalcontractor, and are involved with purchasing nursery stock, Trading on the Seattle Merc is necessary for business success. Representing an evolutionary leap for one of North America's oldest and most prosperous industries, the Seattle Mercantile Exchange is, indeed, an idea whose time has come. Read Trading on the Seattle Merc and find out what it can do for your business.

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