Truth, Lies, and Advertising the Art of Account Planning
- List Price: $50.00
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 02/01/1998
Description:
The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it "the best new-business tool ever invented". MORE THAN ART, LESS THAN SCIENCE teaches executives how to use account planning to win clients and produce better, more effective advertising.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
ecampus
|
Good
|
$11.33
|
|
Off The Shelf
Good
|
$2.27
|
|
Goodwill Books
Good
|
$3.66
|
|
Books From California
Good |
$3.95
|
|
HPB-Emerald
Very Good
|
$4.50
|
|
One Planet Books
Good |
$4.56
|
|
HPB-Movies
Good
|
$5.62
|
|
Half Price Books Inc
Good
|
$5.62
|
|
HPB-Diamond
Very Good
|
$5.83
|
Ergodebooks
|
Good |
$5.90
|
|
St. Vinnie's Books
Good
|
$6.17
|
|
Solr Books
Very Good
|
$6.20
|
|
Half Price Books Inc
Very Good
|
$7.18
|
|
HPB-Diamond
Very Good
|
$7.18
|
|
HPB-Emerald
Very Good
|
$8.98
|
|
HPB-Diamond
Very Good
|
$8.98
|
Ergodebooks_N
|
Good |
$10.29
|
|
SurplusTextSeller
Good |
$16.22
|
Ergodebooks_N
|
New |
$33.81
|
TEXTBOOKHUT
|
Good |
$33.82
|
|
TEXTSHUB
Good
|
$35.30
|
Please Wait