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Under the Radar (Talking to Today's Cynical Consumer)

by Jonathan Bond

  • ISBN: 9780471174691
  • ISBN10: 0471174696

Under the Radar (Talking to Today's Cynical Consumer)

by Jonathan Bond

  • List Price: $76.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 01/01/1998
  • ISBN: 9780471174691
  • ISBN10: 0471174696
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Description: In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.
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