Under the Radar (Talking to Today's Cynical Consumer)
- List Price: $76.00
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 01/01/1998
Description:
In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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