Understanding Audiences Theory and Method
- List Price: $200.00
- Binding: Hardcover
- Publisher: Sage Pubns
- Publish date: 07/01/2001
Description:
In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. The book demonstrates how to investigate media power; places audience research in its historical and epistemological context; explores the relationship between theory and method; and concludes with a consideration of the long-running debate on media effects. It also includes exercises which invite readers to engage with the practical difficulties of conducting social research.
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