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Understanding Audiences Theory and Method

by Andy Ruddock

  • ISBN: 9780761963448
  • ISBN10: 0761963448

Understanding Audiences Theory and Method

by Andy Ruddock

  • List Price: $164.00
  • Binding: Hardcover
  • Publisher: Sage Pubns
  • Publish date: 07/01/2001
  • ISBN: 9780761963448
  • ISBN10: 0761963448
used Add to Cart $170.36
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Description: In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. The book demonstrates how to investigate media power; places audience research in its historical and epistemological context; explores the relationship between theory and method; and concludes with a consideration of the long-running debate on media effects. It also includes exercises which invite readers to engage with the practical difficulties of conducting social research.
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Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
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Price:
$170.36
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$171.80
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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