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Understanding B2B

by Friedman, Matthew A Blanshay, Marlene

  • ISBN: 9780793144891
  • ISBN10: 0793144892

Understanding B2B

by Friedman, Matthew A Blanshay, Marlene

  • List Price: $27.00
  • Binding: Hardcover
  • Publisher: Dearborn Trade
  • Publish date: 01/01/2001
  • ISBN: 9780793144891
  • ISBN10: 0793144892
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Description: The real news today isn't how much easier it is to buy books, CDs, or even cars on the Internet, but how the Net and electronic commerce are revolutionizing the relationships between companies. All of the old assumptions of traditional business have been swept aside by the new realities of e-business. Companies big and small are asking, "What does this mean for us?"

To understand B2B electronic commerce in its proper perspective, managers and executives need the kind of bird's-eye view that business experts Matthew Friedman and Marlene Blanshay provide in Understanding B2B. Friedman and Blanshay answer key questions without overwhelming readers with technical information, and share an inside look at electronic B2B from some of the world's top analysts -- from solution providers to academic strategists.

Among the topics covered in B2B:
-- The history and growth of e-commerce
-- B2B technologies -- what works, what doesn't, and what's changing
-- The e-commerce supply chain
-- B2B logistics, including moving, tracking, and shipping
-- An analysis of building and maintaining trading communities

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