Understanding B2B
- List Price: $27.00
- Binding: Hardcover
- Publisher: Dearborn Trade
- Publish date: 01/01/2001
To understand B2B electronic commerce in its proper perspective, managers and executives need the kind of bird's-eye view that business experts Matthew Friedman and Marlene Blanshay provide in Understanding B2B. Friedman and Blanshay answer key questions without overwhelming readers with technical information, and share an inside look at electronic B2B from some of the world's top analysts -- from solution providers to academic strategists.
Among the topics covered in B2B:
-- The history and growth of e-commerce
-- B2B technologies -- what works, what doesn't, and what's changing
-- The e-commerce supply chain
-- B2B logistics, including moving, tracking, and shipping
-- An analysis of building and maintaining trading communities
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