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Understanding Company Strategy

by Houlden, Brain A Houlden, Brian

Understanding Company Strategy cover
  • ISBN: 9780631200901
  • ISBN10: 0631200908

Understanding Company Strategy

by Houlden, Brain A Houlden, Brian

  • List Price: $59.95
  • Binding: Paperback
  • Edition: 0002
  • Publisher: Blackwell Publishers
  • Publish date: 01/01/1996
  • ISBN: 9780631200901
  • ISBN10: 0631200908
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Description: Understanding Company Strategy remains a highly accessible and practical book which reflects the author's many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the clarity and readability of the book has sprung. It remains an ideal introduction to the subject and is widely used on courses in leading business schools and in major companies.
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