Description: Introduction 1. 'What's Goin' On? - Popular culture, popular music, and media literacy 2. 'Every 1's a Winner' - The music industry 3. 'Pump Up the Volume' - Technology and popular music 4. 'We are the World' - State music policy, cultural imperialism, and globalisation 5. 'On the Cover of the Rolling Stone' - The music press 6. 'I'm just a singer (in a rock 'n' roll band) - Making music 7. 'So You Want to be a Rock 'N' Roll Star?' - Stars and Auteurs 8. 'Message Understood' - Musicology and genres 9. 'Sweet Dreams (Are Made of This) - Musical texts 10. 'U Got the Look' - Film & television, music video & MTV 11. 'My Generation' - Audiences and fans; scenes and subcultures 12. 'Pushin' Too Hard' - Popular music and cultural politics Conclusion: 'Wrap it Up' - Popular music and cultural meaning Appendix 1: The chapter/song titles Appendix 2: Discography Bibliography. Subject Index. Name Index. Song and Title Index

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