Error title
Some error text about your books and stuff.
Close

Up Close and Personal?: Customer Relationship Marketing @ Work

by Gamble, Paul R. A Stone, Merlin

  • ISBN: 9780749430870
  • ISBN10: 0749430877

Up Close and Personal?: Customer Relationship Marketing @ Work

by Gamble, Paul R. A Stone, Merlin

  • List Price: $39.95
  • Binding: Hardcover
  • Publisher: Kogan Page
  • Publish date: 01/01/2000
  • ISBN: 9780749430870
  • ISBN10: 0749430877
used Add to Cart $3.65
You save: 91%
Marketplace Item
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $6.33
You save: 84%
Marketplace Item
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown. Wal-mart, for example, spent millions of dollars on developing its customer database which enabled it to personalise its communications. Is it coincidence that it became one of the world's most successful retail chains within a decade? Up Close and Personal? shows that there is no coincidence about it.
Expand description
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Half Price Books Inc
Location: Dallas, TX
Condition: Very Good
Shipping Icon
Connecting readers with great books since 1972! Used books may not include
[...]
Price:
$3.65
Comments:
Connecting readers with great books since 1972! Used books may not include
[...]
Seller: Becker's Books
Location: Houston, TX
Condition: Good
Shipping Icon
0749430877. 9.1 X 5.9 X 1.2 inches; 358 pages.
Price:
$5.51
Comments:
0749430877. 9.1 X 5.9 X 1.2 inches; 358 pages.
Seller: Positive Tutors
Location: Phoenix, AZ
Condition: New
Price:
$6.33
Comments:
Seller: HPB-Red
Location: Dallas, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972! Used textbooks may not
[...]
Price:
$11.23
Comments:
Connecting readers with great books since 1972! Used textbooks may not
[...]
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Shipping Icon
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$25.12
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: Bonita
Location: Newport Coast, CA
Condition: New
Shipping Icon
Price:
$56.61
Comments:
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).