Description:
Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown. Wal-mart, for example, spent millions of dollars on developing its customer database which enabled it to personalise its communications. Is it coincidence that it became one of the world's most successful retail chains within a decade? Up Close and Personal? shows that there is no coincidence about it.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Half Price Books Inc
Very Good
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$3.65
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Becker's Books
Good
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$5.51
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Positive Tutors
New |
$6.33
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HPB-Red
Good
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$11.23
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Bonita
Good
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$25.12
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Bonita
New
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$56.61
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