Description: Today's rapid changes in continuing education require that professionals in this field have a comprehensive understanding of the latest financial management principles in order to succeed. A strong financial management system can also play an integral role in supporting total quality management programs, as well as today's customer-centered and market-oriented management philosophies. In Uses of Financial Information in Continuing Education, Matkin describes the latest theories and methods of using financial information and relates them to continuing education through case studies and other special materials. He focuses on the difficult issues of
-- Evaluating the cost effectiveness of marketing efforts
-- Handling overhead expenses
-- Pricing courses and services
-- Negotiating with faculty
-- Evaluating capital expenditures

This book will serve as a valuable resource and reference guide for professionals just entering the continuing education field, as well as for the most experienced financial managers. It also will be useful in orienting non-continuing education administrators to the special financial management issues facing continuing education administrators today.

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