Using Market Knowledge
- List Price: $139.00
- Binding: Hardcover
- Publisher: Sage Pubns
- Publish date: 09/01/2000
Description:
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what is next in marketing.
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