The exalted place Lombardi holds in American culture has never been clearer than it is today, as evidenced by the enormous success of the 1999 bestseller, When Pride Still Mattered, as well as the vast popularity of the coach's son, Vince Lombardi, Jr., America's most sought-after motivational speaker.

In this inspiring book, Vince Lombardi, Jr. explores his father's leadership philosophy, and extracts powerful lessons about what it takes to be an effective leader. Taking as his jumping-off point his father's legendary 1970 speech on the supreme importance of self-knowledge, character, and integrity, Lombardi, Jr. examines each of those qualities and offers guidelines on cultivating and applying them at work and in your personal life.

Throughout, the book is enlivened by personal anecdotes and quotes about and by his father, as well as quotes from other great leaders providing further wisdom and inspiration.