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Why People Buy

by John OShaughnessy

  • ISBN: 9780195040876
  • ISBN10: 0195040872

Why People Buy

by John OShaughnessy

  • Binding: Paperback
  • Publisher: Oxford Univ Pr
  • Publish date: 01/01/1990
  • ISBN: 9780195040876
  • ISBN10: 0195040872
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Description: Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Gulf Coast Books
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Seller: Once Upon A Time Books
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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Connecting readers with great books since 1972! Used textbooks may not
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Connecting readers with great books since 1972! Used textbooks may not
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Seller: ErgodeBooks
Location: Houston, TX
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Trade paperback (US). Glued binding. 208 p.
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Trade paperback (US). Glued binding. 208 p.
Seller: Bonita
Location: Santa Clarita, CA
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: Just one more Chapter
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Seller: GridFreed
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Size: 7x5x0; New. In shrink wrap. Looks like an interesting title!
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Size: 7x5x0; New. In shrink wrap. Looks like an interesting title!
Seller: GridFreed
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Size: 8x0x5; In shrink wrap.
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Seller: Bonita
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