Description:
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
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Gulf Coast Books
Good |
$3.73
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Once Upon A Time Books
Good
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$5.41
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HPB-Red
Good
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$5.62
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ErgodeBooks
Good |
$16.01
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Bonita
Good
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$33.07
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Just one more Chapter
New |
$50.68
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GridFreed
New |
$81.05
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GridFreed
New |
$81.91
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Bonita
New
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$103.27
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