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Why People Buy

by John OShaughnessy

  • ISBN: 9780195040876
  • ISBN10: 0195040872

Why People Buy

by John OShaughnessy

  • List Price: $69.95
  • Binding: Paperback
  • Publisher: Oxford Univ Pr
  • Publish date: 01/01/1990
  • ISBN: 9780195040876
  • ISBN10: 0195040872
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Description: Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.
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Seller Condition Comments Price  
Seller: Goodwill Books
Location: Hillsboro, OR
Condition: Good
Signs of wear and consistent use.
Price:
$61.15
Comments:
Signs of wear and consistent use.
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