Why We Buy: the Science of Shopping
- List Price: $25.00
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 05/01/1999
Description:
If you walk in the door at CompUSA thinking you're going to buy a Canon, and walk out with an Okidata, something has happened in the store; it's that "something" that urban geographer and retail anthropologist Paco Underhill has made his life's work. Why We Buy, the culmination of fifteen years of meticulous research and observation, reveals not only the fascinating findings of Underhill's studies, but offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.
Expand description
In a riveting read for anyone who's ever shopped for anything -- or tried to sell anything -- Underhill explains why men who take jeans into the fitting room are more than twice as likely to buy them than women who do the same; how men are learning to shop like women; how working women have altered supermarket layouts; why the Internet will never replace the shopping mall; what the "butt-brush factor" is; and much more.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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