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Why We Buy: the Science of Shopping

by Underhill, Paco A

  • ISBN: 9780684849133
  • ISBN10: 0684849135

Why We Buy: the Science of Shopping

by Underhill, Paco A

  • List Price: $25.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 05/01/1999
  • ISBN: 9780684849133
  • ISBN10: 0684849135
used Add to Cart $1.11
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Description: If you walk in the door at CompUSA thinking you're going to buy a Canon, and walk out with an Okidata, something has happened in the store; it's that "something" that urban geographer and retail anthropologist Paco Underhill has made his life's work. Why We Buy, the culmination of fifteen years of meticulous research and observation, reveals not only the fascinating findings of Underhill's studies, but offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.

In a riveting read for anyone who's ever shopped for anything -- or tried to sell anything -- Underhill explains why men who take jeans into the fitting room are more than twice as likely to buy them than women who do the same; how men are learning to shop like women; how working women have altered supermarket layouts; why the Internet will never replace the shopping mall; what the "butt-brush factor" is; and much more.

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Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: More Than Words
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Seller: Once Upon A Time Books
Location: Tontitown, AR
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Seller: Owls Books
Location: Toledo, OH
Condition: Like New
Unread copy in near perfect condition.
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Unread copy in near perfect condition.
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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Price:
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Book Bomber
Location: King of Prussia, PA
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May contain highlighting, handwriting or underlining through out the book.
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Seller: citywbooks
Location: Salt Lake City, UT
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Size: f-t101; Clean pages with general wear from reading and storage. If the
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Seller: Book Alley
Location: Pasadena, CA
Condition: Good
Good in Good unclipped dust jacket. Gently used with occasional red pen markings in text; binding is tight. Pasadena's finest independent new and used bookstore.
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Good in Good unclipped dust jacket. Gently used with occasional red pen markings in text; binding is tight. Pasadena's finest independent new and used bookstore.
Seller: Business History
Location: Erlanger, KY
Condition: Very Good
Sewn binding. Cloth over boards. With dust jacket. 256 p. Audience: General/trade.
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Sewn binding. Cloth over boards. With dust jacket. 256 p. Audience: General/trade.
Seller: HPB-Ruby
Location: Dallas, TX
Condition: Good
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Seller: HPB-Emerald
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
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Seller: WonderBook
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Condition: Very Good
Very Good condition. Very Good dust jacket.
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Very Good condition. Very Good dust jacket.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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