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Why We Buy the Science of Shopping

by Paco Underhill

  • ISBN: 9780684849140
  • ISBN10: 0684849143

Why We Buy the Science of Shopping

by Paco Underhill

  • List Price: $15.00
  • Binding: Paperback
  • Publisher: Simon & Schuster
  • Publish date: 06/01/2000
  • ISBN: 9780684849140
  • ISBN10: 0684849143
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Description: If you walk in the door at CompUSA thinking you're going to buy a Canon, and walk out with an Okidata, something has happened in the store; it's that "something" that urban geographer and retail anthropologist Paco Underhill has made his life's work. Why We Buy, the culmination of fifteen years of meticulous research and observation, reveals not only the fascinating findings of Underhill's studies, but offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.

In a riveting read for anyone who's ever shopped for anything -- or tried to sell anything -- Underhill explains why men who take jeans into the fitting room are more than twice as likely to buy them than women who do the same; how men are learning to shop like women; how working women have altered supermarket layouts; why the Internet will never replace the shopping mall; what the "butt-brush factor" is; and much more.

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Seller: Owls Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
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Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
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All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Owls Books
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
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Noticeably used book. Text is legible but may be soiled and have binding
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Seller: Gulf Coast Books
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Seller: Poquette's Books
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Seller: Owls Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Price:
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Comments:
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.63
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Owls Books
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
[...]
Price:
$1.63
Comments:
Noticeably used book. Text is legible but may be soiled and have binding
[...]
Seller: borgasorus
Location: Wright City, MO Ask seller a question
Condition: Good
No CD Included. Access code may be previously used. Moderate dirt wear,
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Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition.
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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