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Wide-Angle Vision Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees

by Wayne C. Burkan

  • ISBN: 9780471134169
  • ISBN10: 0471134163

Wide-Angle Vision Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees

by Wayne C. Burkan

  • List Price: $50.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 09/01/1996
  • ISBN: 9780471134169
  • ISBN10: 0471134163
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Description: Conventional business wisdom says to get close to your best customers, watch your biggest competitors, and reward your model employees. This controversial book offers a contrarian viewpoint and introduces a dynamic new way to compete - by broadening your focus beyond mainstream thinking to spot the critical opportunities at the edge of your core business. Wide-Angle Vision opens your eyes to the "edge", from "little guy" competitors preparing to take over the market to disgruntled customers and maverick employees whose complaints can lead to great ideas for change. Listening to complaining employees pays off. That's where the idea for Java, Sun Microsystems' successful Internet programming system, came from. With Wide-Angle Vision, now you can learn how to use "edge" groups to sharpen your competitiveness by reducing surprise, increasing innovation, and satisfying customers. Filled with compelling examples from a range of industries and drawing on Wayne Burkan's extensive consulting experience with IBM, Ford, and others, Wide-Angle Vision equips you with specific action techniques that can enable you to anticipate crises before they occur by using "splatter vision", scenarios, and benchmarking; find breakthrough solutions to difficult problems by looking outside your field; create powerful, flexible teams that work - from "edge" teams to ideal teams; reduce resistance to organizational change through skillful timing, finding perfect change agents, and more; reengineer with lower risk and greater efficiency, using an effective seven-step plan for change; and avoid tunnel vision by broadening your perspective - to the edges of what's happening in the mainstream. In today's rapidlychanging marketplace, opportunities are all around you. Wide-Angle Vision gives you the power to look them in the eye and develop the daring skills you need to be a leading - and lasting - "edge" competitor.
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