Error title
Some error text about your books and stuff.
Close

Will and Vision How Latecomers Grow to Dominate Markets

by Gerard J. Tellis

  • ISBN: 9780071375498
  • ISBN10: 007137549X

Will and Vision How Latecomers Grow to Dominate Markets

by Gerard J. Tellis

  • List Price: $27.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 09/01/2001
  • ISBN: 9780071375498
  • ISBN10: 007137549X
used Add to Cart $1.67
You save: 94%
Marketplace Item
new Add to Cart $81.87
Marketplace Item
Description: One of the top 10 business books of 2001, "Harvard Business Review.

"Engaging stories, empirical analysis, and intelligent commentary make this an impressive book."--excerpt from book review in "Harvard Business Review, September 2001

"Engaging stories, empirical analysis, and intelligent commentary make this an impressive book."--"Harvard Business Review

Everybody knows that it's the market pioneers who have the best name recognition, the highest market share, and the most enduring market leadership....right? In order to test the truth of the perceived wisdom on being first to market, Gerard Tellis and Peter Golder carried out an in-depth historical analysis of various markets, as they evolved, over the past decade.

Among other things, they found that, not only does being first not guarantee anything, but that the current trend of staking everything on getting there first all too often leads companies to embrace a disastrous strategy of rushing to market with incomplete, inferior, and flawed products. With the help of numerous fascinating case histories chronicling the success and failures at industry giants, including Xerox, Gillette, Microsoft, Matsushita, and Intel, Tellis and Golder explore the ways in which being first to market is often more a curse than a blessing. They isolate the 5 key principles that ensure enduring market leadership--vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage.

Expand description
Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: GoodDealsOnUsedBooks
Location: Aurora, IL
Condition: Good
Shipping Icon
007137549X Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Price:
$2.65
Comments:
007137549X Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Seller: BookCellarNH
Location: Nashua, NH Ask seller a question
Condition: Very Good
Has some shelf wear, highlighting, underlining and/or writing. Great used
[...]
Price:
$3.50
Comments:
Has some shelf wear, highlighting, underlining and/or writing. Great used
[...]
Seller: The Book Cellar
Location: Nashua, NH
Condition: Good
Shipping Icon
007137549X Has some shelf wear, highlighting, underlining and/or writing.
[...]
Price:
$3.93
Comments:
007137549X Has some shelf wear, highlighting, underlining and/or writing.
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$8.92
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$81.87
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).