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Winning at New Products: Accelerating the Process from Idea to Launch

by Cooper, Robert Gravlin

ISBN: 9780201563818
ISBN10: 0201563819

Winning at New Products: Accelerating the Process from Idea to Launch

by Cooper, Robert Gravlin

Binding: Paperback
Edition: 0002
Publisher: Addison Wesley Publishing Company
Publish date: 09/20/1993
ISBN: 9780201563818
ISBN10: 0201563819

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Description: A fully updated and revised edition of a proven and popular resource. With new success factors and new examples, this edition continues to provide up-to-date, practical, step-by-step guidelines for conceiving, developing, and successfully launching new consumer products.

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Winning at New Products: Accelerating the Process from Idea to Launch

by Cooper, Robert Gravlin

Winning at New Products: Accelerating the Process from Idea to Launch

by Cooper, Robert Gravlin

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