World Wide Web Marketing: Integrating the Web Into Your Marketing Strategy
- List Price: $29.99
- Binding: Paperback
- Edition: 0002
- Publisher: John Wiley & Sons
- Publish date: 10/30/1998
Description:
Introduction to the Internet and the Web-An Executive Summary. Getting to Know the Internet. Welcome to the World Wide Web. The Using the World Wide Web for Marketing. Customer Service First. Useable Web-Be Kind to Your Users. Interactivity Goes with the Flow. Feedback. Value-Added Marketing-It2s Personal. Attracting Attention. Measuring Your Success. A Few Thorny Issues. Where Do You Start? Looking Toward the Future. Appendices. Index.
Expand description
Please Wait