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World Wide Web Marketing: Integrating the Web Into Your Marketing Strategy

by Sterne, Jim

  • ISBN: 9780471315612
  • ISBN10: 0471315613

World Wide Web Marketing: Integrating the Web Into Your Marketing Strategy

by Sterne, Jim

  • List Price: $29.99
  • Binding: Paperback
  • Edition: 0002
  • Publisher: John Wiley & Sons
  • Publish date: 10/30/1998
  • ISBN: 9780471315612
  • ISBN10: 0471315613
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Description: Introduction to the Internet and the Web-An Executive Summary. Getting to Know the Internet. Welcome to the World Wide Web. The Using the World Wide Web for Marketing. Customer Service First. Useable Web-Be Kind to Your Users. Interactivity Goes with the Flow. Feedback. Value-Added Marketing-It2s Personal. Attracting Attention. Measuring Your Success. A Few Thorny Issues. Where Do You Start? Looking Toward the Future. Appendices. Index.
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