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Write Great Ads a Step by Step Approach

by Erica Levy Klein

  • ISBN: 9780471507031
  • ISBN10: 0471507032

Write Great Ads a Step by Step Approach

by Erica Levy Klein

  • List Price: $24.95
  • Binding: Paperback
  • Publisher: John Wiley & Sons Inc
  • Publish date: 03/01/1990
  • ISBN: 9780471507031
  • ISBN10: 0471507032
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Description: WRITE GREAT ADS takes the mystery out of copy writing and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. This one-of-a-kind workbook breaks advertising down into simple steps that anyone can master and enjoy.
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