Write on Target
- Binding: Paperback
- Edition: 1
- Publisher: Glencoe/McGraw-Hill
- Publish date: 01/01/2007
Description:
Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to:
-- Identify audiences to develop objectives
-- Produce powerful copy that sells
-- Apply the "secrets" to every element of the direct mail package
-- Analyze techniques and elements of a successful direct mail package
Expand description
-- Identify audiences to develop objectives
-- Produce powerful copy that sells
-- Apply the "secrets" to every element of the direct mail package
-- Analyze techniques and elements of a successful direct mail package
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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