E-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
- List Price: $24.95
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill Trade
- Publish date: 12/01/2008
Based on Robert's two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today's most powerful strategic tool, the Internet.
Seller | Condition | Comments | Price |
Ergodebooks
|
Good |
$9.11
|