Description: Star Wars is the most important franchise in the history of American popular culture, and Kapell and Lawrence_s _Finding the Force of the Star Wars Franchise: Fans, Merchandise, and Critics_ is the most important book about Star Wars. This collection of well-written and engaging essays examines the Star Wars phenomenon from a variety of important and revealing perspectives. It is a _must have_ for any Star Wars fan, or for anyone interested in the dynamic interplay of popular culture and society. (Gary Hoppenstand, Editor, The Journal of Popular Culture) These essays place the dynamics of the twentieth century_s most wide-reaching science fiction phenomenon in a meaningful cultural and political context. (Javier Martinez, Editor, Extrapolation)

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