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Doctor Who : the Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

by Hills, Matt

  • ISBN: 9781137463319
  • ISBN10: 1137463317

Doctor Who : the Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

by Hills, Matt

  • List Price: $67.50
  • Binding: Hardcover
  • Publisher: Palgrave Macmillan Limited
  • Publish date: 07/23/2015
  • ISBN: 9781137463319
  • ISBN10: 1137463317
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Description: Introduction: Media Anniversaries - Brand, Paratext, Event... and the Hype of the Doctor1. Marketing the 50th Anniversary - Brand Management and the Cultural Value of the Doctor2. Merchandising the 50th Anniversary - Public Service Consumption in the Name of the Doctor 3. Mediatizing the 50th Anniversary - Cinematic Liveness and the 'Developing Art' of the Doctor
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