Description: With today's electronic publishing tools, it's all too easy for graphics arts professionals to waste thousands of dollars and miss crucial print deadlines due to minuscule errors that aren't caught until too late. In this book, top graphic design consultant Dr. Taz Tally addresses every risk area in electronic publishing -- with specific techniques and solutions that will keep this from happening to your Start with the fundamentals: a practical explanation of how electronic publishing works -- and why it often doesn't work. Understand the entire digital prepress landscape, from the key characteristics of bitmapped and object -- oriented images, to essential techniques for preparing vector and contone EPS files, to how electronic files are constructed for output. Discover 100 essential tips every digital publisher should know -- and learn in-depth techniques for avoiding Postscript RIPing errors. Entertaining and accessible, this is required reading for anyone who must understand digital imaging in the Postscript age.

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