The Fortune Sellers: the Big Business of Buying and Selling Predictions
- List Price: $47.50
- Binding: Hardcover
- Publisher: John Wiley & Sons
- Publish date: 10/01/1997
Description:
People have long consulted fortune-tellers, but it wasn't until this century that the business of fortune selling blossomed into a multibillion-dollar industry. Sherden's intriguing expose explores the range of forecasting professionals, including meteorologists economists, market analysts, demographers, technology forecasters, and futurists.
-- Draws upon the latest research as well as fascinating interviews with forecasting professionals
-- Explains why predicting the future is always lucrative for the fortune seller and costly for the buyer
-- Offers expert advice on how not to be taken by fortune sellers and how to analyze and make intelligent use of their information
Expand description
-- Draws upon the latest research as well as fascinating interviews with forecasting professionals
-- Explains why predicting the future is always lucrative for the fortune seller and costly for the buyer
-- Offers expert advice on how not to be taken by fortune sellers and how to analyze and make intelligent use of their information
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